Enabling Commercial Growth Through Teaching and Research in Business Negotiation, Strategic Sales and Key Account Management

An inspiring educator, instructor, and author with over 28 years of experience working in multinational corporations, business schools and consultancy. He is a professor of Strategic Sales Management and Negotiation at Cranfield School of Management in the UK. An award-winning speaker, his areas of teaching and research focus on Business Negotiation, Strategic Selling, and Key Account Management. Javier has designed and delivered programmes globally for more than 120 businesses and government organizations, combining in a unique way high-impact training approaches, real-world expertise, and evidence-based insights.